After nearly 60 years, Bruce Springsteen has starred in his first advertisement, and it may’ve been the finest commercial of the entire Super Bowl. The Super Bowl is over, and while the Big Game itself wasn’t much of a contest this year, we wouldn’t blame you if you just expected the splashy commercials. Nowadays, most of the games high-dollar advertisements wind up getting launched early to assist extend the news cycle a bit.
Naturally, 2020 was a tough year for everybody, so the ratio of funny commercials to the ones that attempt to tug at your heartstrings is forming up to be a little more manipulated towards the latter than normal, that’s to be expected and no bad thing. We’re also seeing fewer car-focused advertisements than usual this year, with automobile producers like Hyundai and Kia opting out regardless of huge showings in the past. That stated, there are some long-form, splashy ads, especially from domestic automakers.
General Motors has actually gone with humor, Jeep has actually gone all-in for heartstring-tugging patriotism. The Blue Oval has approved major, make-you-think-and-get-your-feelings-going sort of advertisements for a few years now, and you know with the global pandemic, that the folks from Dearborn were going to double down during the Super Bowl. The company’s Finish Strong spot features narration by star Brian Cranston, together with a lot of Americans doing American things like bumping face shields and graduating high school.
Weathertech may be a company with a substantial presence in motorsports and with an owner consumed with vehicles, however the business’ Super Bowl ads don’t ever seem to reveal any of that. Rather, this spot is a series of employee testimonials about how valued they feel operating at Weathertech. It’s kind of great and will probably offer some floormats.
Launched on Sunday just hours prior to the Big Game, this seriously funny parody of Tim Burton’s masterpiece, Edward Scissorhands, sees future Dune star Timothée Chalamet cast as Edgar Scissorhands, kid of Edward, imagining driving an automobile. His mom, played by Winona Ryder, reprising her role as Kim Boggs, goes above and beyond and gets him a new SUV with a tech twist. Vroom isn’t an automobile producer – it’s an app for buying cars and trucks – however it’s getting in on the fun with it’s strangely dark Dealership Pain ad that reveals a mustachioed vehicle salesman threatening an automobile shopper with torture.
Sure, the car dealership experience can be kind of a drag, however typically speaking, it’s not precisely the Spanish Inquisition, either. It’s taken nearly 6 years, but Bruce Springsteen has actually lastly decided to appear in an industrial. Fittingly, it’s an enthusiastic and sprawling two-minute-long spot from Jeep that’s even more about the state of America than the state of the business’ brand-new design sales.
The Middle centers on a small church in Lebanon, Kansas, that sits at the geographical center of the Lower 48. The advertisement sees the legendary rocker and poet calling for our fractured nation to come together and find commonalities as a country, somehow preventing coming off as heavy-handed or preachy. It’s worth a watch.
Is it too early to start believing about summertime smash hits? Dominic Toretto and his crew do not seem to believe so. Not content to just have one Super Bowl spot, Weathertech did a second advertisement promoting its history of making things in the US.
This is a callout to other business that off-shored their production and which are now sounding their trumpets for bringing it back to the United States. Well, CarMax purchased ad time in the Super Bowl and strangely didn’t appear to be that interested in making something remarkable or even compelling. Our guess is that the utilized cars and truck merchant had spending plan leftover that HAD to be invested.
I mean, since publication, CarMax hasn’t even put the video on its main YouTube channel. Spoiler alert: the best part is the Saint Bernard at the end. Toyota’s Jessica Long’s Story provides us a look at the Paralympic swimmers childhood, from her adoption by American parents from Siberia and the difficulties enforced by her double leg amputation stemming from a youth disease.
It isn’t actually about cars, instead, it’s type of a tear-jerker and gets us in the same way that the 2019 Rav4 Hybrid industrial featuring Toni Harris got us. This is also among our favorite commercials so far this year. It features comedian Will Ferrell at his most unhinged as he attempts to rally the United States to beat Norway in electric-car adoption, and we get plenty of beauty shots of Cadillacs exceptionally handsome Lyriq EV, which is coming for 2023.
Saturday Night Live’s (and Goodburgers) Kenan Thompson makes an appearance, as does Awkwafina in the Generals forthcoming Hummer EV.